The Observer sale to Tortoise Media - the hard work starts now

"Change in business can cause mixed feelings, often highlighting the gulf between the decision-makers and everyone else in an organisation.

"The Scott Trust and Tortoise Media need to demonstrate a strong understanding of the broader implications of their deal - not only for each other, but for everyone else impacted by the sale.

"The key goal for all involved is safeguarding the value of the asset being acquired. A newspaper’s value - especially for a publication as established and well-respected as The Observer - is a result of its brand and the dedicated team of people who uphold it.

"The hard work is not over - in fact, it has barely started. Once the sale is completed, the leadership team will need to strike the right balance between preserving the legacy, culture and integrity of the business while ensuring that it has sufficient resources and support to thrive in a rapidly evolving market. Especially with this deal being reached during industrial action, Tortoise Media must convince its new colleagues that it can – and will – do all it can to achieve this."

Giao's comments were published in the Associated Press, ABC News, The Washington Post and Law360. They were also syndicated widely across US and international press.